UX Designer
& Researcher

Specializing in design systems, AI products, and accessible, data-driven experiences
Hello, I'm Subu!

Design in action

Solving complex problems through research-driven design and systems thinking

Cognitive Accessibility in Investing

Led UX research for FCAT on how adults with ADHD navigate investment platforms, uncovering accessibility gaps that affect millions of neurodivergent investors.

User Research

Accessibility

Design System at Selective Insurance

Built design foundations for consistency, accessibility, and scalability across Selective's customer portal, serving hundreds of thousands of users.

Consumer App

Design System

Carded: Gamified Professional Networking

Designed and shipped a gamified experience using playful card-based interactions - making authentic connections easier than exchanging LinkedIn profiles.

Product Design

Gamification

Thank U, Next: Emotional Reset for Rejection Emails

Created a Chrome extension that detects rejection emails and responds with witty comebacks and affirmations - built end-to-end in JavaScript, powered by OpenAI for personalization.

Design Engineering

Interaction Design

AuraRoute: Wellness-Integrated Transit

Designed a campus transit system that optimizes for student well-being. Explored how mobility data can support students without crossing into surveillance using participatory design.

Participatory Design

Accessibility

Beautyocracy: Social Commerce Platform

Drove product design for a community-driven beauty platform - from user research with 50+ participants to beta launch with 1K+ users.

0 -> 1 Startup

Consumer App

AI-Powered Course Discovery

Built an ML-powered search engine that transforms course discovery from hours of manual searching to instant personalized recommendations across 8K+ courses.

Design Engineering

Machine Learning

Other things I make

Data Visualization

Interaction Design

Information Architecture

Prototyping

Design Systems

User Research

Usability Testing

UX Design

AI/ML Product Design

Skills & expertise

I combine user research, systems thinking, and technical execution to design products that are both accessible and scalable.

Let's connect :)

Always happy to chat about design, research, or potential opportunities.

UX Designer
& Researcher

Specializing in design systems, AI products, and accessible, data-driven experiences

Hello, I'm Subu!

Design in action

Solving complex problems through research-driven design and systems thinking

Cognitive Accessibility in Investing

Led UX research for FCAT on how adults with ADHD navigate investment platforms, uncovering accessibility gaps that affect millions of neurodivergent investors.

User Research

Accessibility

Design System at Selective Insurance

Built design foundations for consistency, accessibility, and scalability across Selective's customer portal, serving hundreds of thousands of users.

Consumer App

Design System

Carded: Gamified Professional Networking

Designed and shipped a gamified experience using playful card-based interactions - making authentic connections easier than exchanging LinkedIn profiles.

Product Design

Gamification

Thank U, Next: Emotional Reset for Rejection Emails

Created a Chrome extension that detects rejection emails and responds with witty comebacks and affirmations - built end-to-end in JavaScript, powered by OpenAI for personalization.

Design Engineering

Interaction Design

AuraRoute: Wellness-Integrated Transit

Designed a campus transit system that optimizes for student well-being. Explored how mobility data can support students without crossing into surveillance using participatory design.

Participatory Design

Accessibility

Beautyocracy: Social Commerce Platform

Drove product design for a community-driven beauty platform - from user research with 50+ participants to beta launch with 1K+ users.

0 -> 1 Startup

Consumer App

AI-Powered Course Discovery

Built an ML-powered search engine that transforms course discovery from hours of manual searching to instant personalized recommendations across 8K+ courses.

Design Engineering

Machine Learning

Other things I make

Data Visualization

Interaction Design

Information Architecture

Prototyping

Design Systems

User Research

Usability Testing

UX Design

AI/ML Product Design

Skills & expertise

I combine user research, systems thinking, and technical execution to design products that are both accessible and scalable.

Let's connect :)

Always happy to chat about design, research, or potential opportunities.

UX Designer
& Researcher

Specializing in design systems, AI products, and accessible, data-driven experiences
Hello, I'm Subu!

Design in action

Solving complex problems through research-driven design and systems thinking

Cognitive Accessibility in Investing

Led UX research for FCAT on how adults with ADHD navigate investment platforms, uncovering accessibility gaps that affect millions of neurodivergent investors.

User Research

Accessibility

Design System at Selective Insurance

Built design foundations for consistency, accessibility, and scalability across Selective's customer portal, serving hundreds of thousands of users.

Consumer App

Design System

Carded: Gamified Professional Networking

Designed and shipped a gamified experience using playful card-based interactions - making authentic connections easier than exchanging LinkedIn profiles.

Product Design

Gamification

Thank U, Next: Emotional Reset for Rejection Emails

Created a Chrome extension that detects rejection emails and responds with witty comebacks and affirmations - built end-to-end in JavaScript, powered by OpenAI for personalization.

Design Engineering

Interaction Design

AuraRoute: Wellness-Integrated Transit

Designed a campus transit system that optimizes for student well-being. Explored how mobility data can support students without crossing into surveillance using participatory design.

Participatory Design

Accessibility

Beautyocracy: Social Commerce Platform

Drove product design for a community-driven beauty platform - from user research with 50+ participants to beta launch with 1K+ users.

0 -> 1 Startup

Consumer App

AI-Powered Course Discovery

Built an ML-powered search engine that transforms course discovery from hours of manual searching to instant personalized recommendations across 8K+ courses.

Design Engineering

Machine Learning

Other things I make

Data Visualization

Interaction Design

Information Architecture

Prototyping

Design Systems

User Research

Usability Testing

UX Design

AI/ML Product Design

Skills & expertise

I combine user research, systems thinking, and technical execution to design products that are both accessible and scalable.

Let's connect :)

Always happy to chat about design, research, or potential opportunities.

©

2026